If you've seen movie trailers recently, you know they're full of action and noise. Shock value is crucial in trailers. The consumer has to be stimulated artificially so that they purchase a viewing, hopefully more than once.
I'm a huge fan of movie trailers, because so much can get told in the two-and-a-half minutes that is shown. The true story isn't told during the trailer, though. Some of the best portions are weaved together, creating a similar story, but not the accurate story.
Well, I've created my first movie trailer, which is actually a teaser, and it comes in at 40 seconds long. I cut it on an iMac using Final Cut. No explosions, no hair-raising chase scenes, no guns, no violence. I used a portion from one scene and decided to let it stand on it's own. The movie is ~10 minutes (for a YouTube audience), after all, so I can't make the trailer any longer. I believe the chosen footage is provocative enough to elicit interested click throughs. We'll see.
I'm going to sit on the teaser a little and see what I'd revise in a few days. As usual, I'll keep you posted.
Blessings,
Scott Hampton
Tuesday, April 7, 2009
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